MP! Style Guide: What is the ‘no poo’ trend? (FYI it’s about your hair)

You might’ve heard about people going ‘no poo’ and wondered if this could possibly mean what it sounds like. Thankfully, it’s actually hair-related. The ‘no poo’ trend is about going shampoo free, and here are the details.

Daily shampooing has only become the standard since about the 1970s—people used to shampoo once a month back in the day. And who’s banking on you using buckets of shampoo? The shampoo companies, of course. So naturally they’re encouraging you to lather up as often as possible.

‘No poo’ means no shampoo, period. You can wash your hair with alternative cleansers like apple cider vinegar, or just plain old water. This allows your scalp to fall back into its natural rhythm of producing oils without frequent shampooing stripping them away.

It’s supposed to be a complete game-changer for people with curly hair above all, since leaving the natural oils to work their wonders means the best curls of your life.

Some people find the first few weeks or even months of going shampoo-free to be challenging, as their hair and scalp are used to a life full of shampoo, and it takes time to return a more natural state. But those who have made it to the other side seem to say they’ll never look back.

Worth a shot?

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Written by Jackie Kolgraf

I'm the lead style/beauty writer & U.S. content coordinator here at Maximum Pop!, where I get to combine my love for Louis Tomlinson with his love for Adidas. I hail from Boston, and I'm obsessed with my wiener dog, nail art trends, One Direction, and perfume samples. I believe in daily pizza.

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