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Prides. Sparkly jackets. Bingo hall. Confetti. That’s a recipe for a bloody awesome music video.


Hot off their second sold out tour, Prides have announced a new video for their single ‘Higher Love’, which premiered on Zane Lowes Radio 1 show.

The video takes place in a bingo hall which the band turn into a cool, euphoric gig. The idea for the video came from a live review that said they play “every venue like it’s an arena.”

The video is a full on Prides performance; smoke, lights, balloons, confetti, pyro, but during a Bingo game in a rather disinterested working men’s club in Glasgow.

Seriously, there’s no 88 two fat ladies in sight. This makes us want to wave our hands in the air and sway.

What do you think? Love Prides as much as us? It’s not possible.

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