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Everyone needs a Daniel Wellington watch in their lives and you can get 15% off with MP!


We know you lot are a stylish bunch and that’s why we introduce you to the brands we absolutely love. Most of us wear a watch every single day of our lives, but that doesn’t mean it has to be boring!

Looking for the perfect watch can be a bit of a minefield, there’s so many to chose from all ranging in varying prices. We’re here to help with the lowdown on our favourite brand – Daniel Wellington.

@danielwellingtonwatches channelling their inner #Brits colours with this beauty. #danielwellington #fbloggers

A photo posted by Maximum Pop! (@maximumpopcouk) on

We know. It’s beautiful isn’t it. Daniel Wellington watches are thin and elegant meaning that they compliment the iconic coloured NATO straps perfectly.

The NATO strap originates from the British navy, where divers would  use the strong nylon straps over their wet suits. Practical to avoid rust on their watches… we think it’s secretly because they look downright amazing. Today Daniel Wellington offer a range of NATO straps all with different colours and patterns – still with a strong bond to the British Isles.

You can personalise your DW watch anyway you like, your strap doesn’t go with that dress? No worries. Each and every one of their watches has interchangeable straps making them unique. Daniel Wellington’s leather straps are made of genuine Italian quality leather, that means they’re smaaaart.

Pretty cool huh? You can literally have a different watch for every day of the week.

If you like what you see then head over to Daniel Wellington’s website right here to have a look and purchase your own.

Of course we’re here to hook you up with the best deals in town, so use the code: maximumpop to receive 15% off your order, nice!

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Written by Oliver Meakings

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