One Direction’s North American leg of the ‘Where We Are Tour’ is going to be sponsored by the maker of Chips Ahoy!, Cheese Nips and Oreos: Nabisco!
And the advertisements couldn’t be cuter.
With Liam visibly fighting back giggles when Harry mentions Cheese Nips, and Harry’s over enthusiastic wave at the end, the adverts are worth a watch.
Not only that, but the band is promoting the new 1D app – the 1D Degree, which you earn by answering trivia about the band. You get to pose with the boys in the interactive photo booth feature, download wake up calls recorded by each of them, as well as ringtones, video messages and texts, and access exclusive behind-the-scenes videos.
And the best bit? It’s free! So get downloading, and maybe start tomorrow morning with a message from your favourite band member!