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Is the era of fast fashion upon us? Zara is making major changes


We’ve all heard of Zara, right? Pretty much the world’s biggest fashion retailer and the first place you go on the high-street to nab all those designer dupes.

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Well the retailer is about to get even better as they’re making major changes to their high street stores. How? By introducing digital technology that will change the way you shop forever.

Zara are currently trialling self-service checkouts (yep, like the ones in Tesco) in their Spanish stores, so fast fashion could be heading to the UK sooner than you think.

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Other major changes include digital mirrors and touch-screens in dressing rooms, so you can request different sizes without having to leave the cubicle and interact with a human. Genius, right?

We don’t know what kind of technological wizardry this is, but the future starts now and we’re ready for it.

Are you looking forward to seeing these changes on the high street? Let us know @maximumpop

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Written by Nina John-Clement

Style writer, maths geek and positive viber who's madly in love with words. Also an aspiring member of the Swift squad.

Tweet me @TheNinaJC

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