If you want to be the next big YouTube star, you’re going to need to win over fans of all ages, from kids to grannies. As most YouTubers are in their 20s, one of their biggest challenges is making videos that are entertaining for a younger audience, while remaining true to themselves and showing off their real personalities.
However, it’s important not to pretend to be something they’re not, and therefore YouTubers like Marcus Butler will create videos that aren’t always appropriate for the younger viewer, but discuss topics that are relevant and entertaining to his own age group. For some YouTubers though, it is important to be accessible to anyone who wants to tune in, and appear as responsible role models who don’t swear, or talk about subject matters that may be deemed a little too ‘adult’ for small ears. Sometimes, then, things can feel a little, well, uh… fake?
Don’t get us wrong, we love watching people like Zoella, Alfie and so on, but sometimes it does sort of feel like we’re not getting the whole picture. They remain tight-lipped in order to avoid controversy and don’t really discuss any of the matters that, realistically, people at their age should care and talk about.
We’re not saying we want them to do thirty minute vlogs in which they blabber on about their political views or anything like that, although it would be pretty interesting to see them share opinions beyond what they eat and where they like to buy their clothes. They’re in a position of influence, and therefore the discussion of voting could actually go a long way, even for those of us in their audience not yet eligible to vote.
We also think that more frequent discussions on sex and relationships could be so beneficial in helping to tackle difficult topics and making sure we don’t feel ashamed to speak up. It seems pretty naive to assume those of us in our early teens wouldn’t be interested in that kind of thing. After all, we live in a generation where people seem to grow up a lot more quickly than others previously, so it’s not surprising that these topics and concerns are on our minds.
Someone that has addressed this somewhat is Louise (or Sprinkle Of Glitter) in one of her most recent homey vlogs.
In the vlog, she talks about how the image she had wanted to portray at the beginning of her YouTube career has significantly changed and that it doesn’t feel ‘her’ anymore. She wants to rebrand herself and what her channel is all about.
“I feel like I started this at a certain point in my life and, over the last five or six years, I’ve changed a lot as a person. But I feel like I’m not projecting that change into Glitter World; I’m still playing it very safe.”
Louise goes on to talk about no longer censoring herself and the language she uses within her videos, as well as the dirty sense of humour she has. We’re with you there, tbh. She also points out the fact that we, as her audience, have quite literally grown up with her, some of us starting out as mid-teens and now going into our early twenties.
The thing is, though, although Louise is now talking openly about it, we always kind of thought she had that knack of being very real with us. Her ‘Chummy Chatter‘ videos with Zoe got into deep discussions about bad relationships, being able to say no, the pros and cons of going to university and so on. They were frank conversations, giving real and important advice many teens out there might need in order to have healthy outlooks not only on ourselves but the ties we have with others.
And let’s not forget that video with Ed Miliband in the run-up to the General Election last year. She pointed out that, although some of her audience may not yet be able to vote, that isn’t to say it’s not something that might interest us, or something we’d like to hear about and consider for the future. Just because we might not be able to vote until we’re 18, doesn’t mean we don’t have our own opinions on how our country should be run. Some of us took Politics at school, ffs.
We love Louise and we think she’s a great all-rounder in all things YouTube. Not only do we get our fashion and beauty fix, but we also get a barrel of laughs and some pretty rad, intellectually stimulating videos. Basically, we love Louise a lot and if you’re not already subscribed to her we’re not sure what you’re doing with your lives.
At the end of the day, it’s important to note that it’s a YouTuber’s own decision as to what they choose to show and share in their videos. If they’d rather ‘play it safe’, as Louise puts it, that’s fine — we’re still entertained and we’re still watching it. There’s that air of relatability that pulls us in each time and makes us feel as though they’re not so far removed from being just like us.
As always, though, we’d like to know what you think. Send us a tweet over @maximumpop and join the debate.