We’ve got the lowdown on everything #WorldBookDay20

We trundled over to Waterstones Piccadilly at the crack of dawn last Friday to make it to a very special breakfast event – the unveiling of the 2017 World Book Day titles!


But we also got a glimpse of the amazing celebrations for #WorldBookDay20.

We arrived in the depths of Piccadilly to bowls of croissants and giant gold balloons. I mean, who doesn’t love balloons?


We happily munched away on our breakfast as author Steven Butler and WBD head honcho Kirsty Grant chatted about the history of World Book Day and just generally how awesome it is.

And then the guests came out and we forgot how to breathe. Dame Jacqueline Wilson walked into the room and we (quietly) lost our minds.

But she wasn’t the only children’s book legend in the room: we also had Francesca Simon (‘Horrid Henry’), Liz Pichon (the official WBD illustrator for 2017) and Peppa Pig!


‘The Biggest Book Show on Earth’ tour will be hitting 5 UK cities next year – London, Cardiff, Dublin, Glasgow and Coventry.

It made everyone’s heart smiles hearing these authors celebrate reading and discuss which character they’d like to dress up as. Jacqueline Wilson’s choice?


Perfect, huh?

The chat quickly turned to the importance of school libraries, parents reading to their children and how World Book Day has brought reading into the media and the news.

What are you most excited about for #WorldBookDay20? Let us know in the comments below.

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Written by Sophie Waters

Sophie is the Head of Commercial at Maximum Pop! Having studied English Lit and Creative Writing at Bath Spa University, she came to MP! to satisfy her passion for books. Sophie is a diehard Hufflepuff and feminist. She's also a huge cat lover, and can often be found rocking her socks off at a gig.

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