MP! chats to Will Best!

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*ringgggg!!* ooh that’s the MP! phone – and the lovely Will Best is on the line…

Hello, Will! Are you looking forward to T4 On The Beach on Sunday?
I’m nervous but getting more excited every day. We had a big meeting about it this morning to go through ideas and the games we’re going to be playing. I think it’s gonna be bloody hilarious!

What can we expect to see?
T4 is about popstars, music and playing ridiculous games. Every week we play a game with a really tenuously punned title, to get either us or the popstar to look stupid! That’s going to be a big part of T4 On The Beach so we’ll have popstars firing things into the crowd from giant catapults and popping balloons between each other’s chests. I may be dressed up as a dog.

What kind of dog?
Oh, just a general dog costume! Pudsey and Ashleigh are going to be there. When I was little I used to do dog agility courses so I may be competing against a real dog while dressed as a dog myself.

So is this T4’s Got Talent?
Exactly! Pudsey’s Got Talent and then T4 Has Zero Talent.

Will Pretends To Have Talent?
Yeah, exactly. Matt might be dressed in S&M gear…

Wow. Moving on, which of the acts are you looking forward to seeing?
Labrinth because he’s amazing live, he runs around playing five instruments at the same time! I’m a big fan of Rita Ora. She’s a lovely girl, very nice to talk to and to look at(!) and I think she’ll do an amazing performance.

Rita is signed with Jay-Z’s label in America. Do you reckon Jay and Beyoncé might turn up?
They’ll probably be backstage. I’ve invited them and they’re certainly gonna try and pop down, sure. We get on pretty well!

Perhaps Beyoncé will serve ice creams.
Yeah, well she’s gonna bring the baby and they’ll just be hanging out. Most of those sorts of big names will be hanging out backstage but they just won’t want to be on the stage. It’s about letting the Brits shine on the stage but backstage of course Kanye will be there with Kim Kardashian, Jay-Z and Beyoncé. Just our mates, basically, you know?

The line-up is pleasingly British: Rizzle Kicks, Stooshe, Conor Maynard, Tulisa, Little Mix… what does this say about UK pop in 2012?
We don’t need American acts because British pop is just so strong. Look at The Wanted going off and absolutely smashing it in America!

Cover Drive promised MP! they would bring the Barbadian sunshine to the beach.
Well they’ve been told that if they don’t then they can’t play! That’s a condition for them.

That’s in their contract?

Edward Jedward famously broke his leg on the T4 On The Beach stage. Which popstar is most likely to end up with an injury this year?
Jamelia did herself an injury one year and chipped her tooth backstage with Olly Murs, and Peter Andre injured himself on stage as well, so it literally could be anyone!


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We hear that yesterday you were talking balls with Adam Lambert. Care to explain?
Yeah, we were talking about fanclubs. Adam’s fanclub are called the Glamberts. I have a fanclub called the Besticles, but there’s only two of them and you know, they’re always hanging around. It was that kind of “hilarious” testicle-based banter.

Well as long as the Besticles keep you warm at night, Will.
I keep them warm! It’s a hands-on job.

Haha! So what else are you up to?
I’m very busy! It’s a bit surreal. The Crush is a monthly show on 4Music that I guest-present with a different popstar each time. The Love Shaft is a dating show for E4 that is set in a lift. That’s going really well. I get loads of tweets saying things like, “Will, this is the worst thing I’ve ever seen but I bloody love it.”

High praise indeed.
It’s the sort of show that’s made by the contestants. Some incredible people have taken part! We had a girl on there who didn’t know what a sandwich was. She didn’t understand the concept of a sandwich!

Are you still doing any modelling?
When you say “still”, er, I’ve not really done modelling! I worked in the Abercrombie & Fitch shop for a brief period. I have, bizarrely, been signed to Premier Models, in their ‘Special Division’, which is for people who could in no way actually be models but because they’re on telly somebody might want to take a picture of them.

So if the weather’s nice on Sunday will you be whipping your top off on the T4 stage?
I really hope not.

What about letting the Besticles get some sunshine?
Haha! I will be wearing a mankini but it’ll be a very small one so there’ll be one Besticle each side of the main thong.

Might we even see the love shaft?
Hahaha! If you’re very, very lucky. Only people right at the front would be able to see the love shaft, unfortunately.

If you were going to show the love shaft to any popstar on the T4OTB bill, who would it be?
Most of them have already seen the love shaft. Maybe I’d show it to Dappy and say, “what do you think? How do I measure up?” I’ve spent hours on photoshop trying to recreate the Dappy photo on myself. It’s actually harder than it looks…

Maybe try the stretch effect. It’s great to see newcomers on the T4 On The Beach bill, like Josh Osho, Lawson and Lonsdale Boys Club.
We’re here to help at T4. We start careers… and then end careers with serious injuries!

Edward Jedward is still psychologically recovering.
In that case we’ll get Jedward back and injure them again. We’ve done a lot of polls on the T4 website but I couldn’t find “which popstar would you like to seriously injure?” for some reason.

Probably for the best! Any other goss?
Not really, we’ve talked about my balls and my general crotch area. I think that’s pretty much everything we had to cover, right?

Right! Thank you very much, Will. We had the Best time talking to you!


T4 On The Beach takes place this Sunday 1st July in Weston-super-Mare. Tickets are on sale now. Visit

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Written by Maximum Pop!

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