Word on the street is, Victoria’s Secret will stop selling swimwear

When you think of Victoria’s Secret, you probably envision their iconic adverts of models in bikinis either poolside, beachside, or on the runway. But it turns out, the lingerie powerhouse might be swinging their focus away from swimwear entirely, and onto something else.


Right now it’s only a rumor (BuzzFeed says “two anonymous sources confirmed that swimwear will be gone as a category”), but Victoria’s Secret has already eliminated its ready-to-wear apparel section; seeing swimwear go too wouldn’t be a huge surprise.

They only just released their 2016 Swim Special Official Trailer on YouTube last month, so hopefully this summer we’ll still see the full line of swimwear from Victoria’s Secret that we’re used to.

According to the rumors, Victoria’s Secret will be ditching swim in order to put more efforts into athleisure. Following the massive success of their PINK sweats, we’re not surprised.

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Written by Jackie Kolgraf

I'm the lead style/beauty writer & U.S. content coordinator here at Maximum Pop!, where I get to combine my love for Louis Tomlinson with his love for Adidas. I hail from Boston, and I'm obsessed with my wiener dog, nail art trends, One Direction, and perfume samples. I believe in daily pizza.

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