Snapchat introduces ‘Memories’ and it will change your social media game forever

We love Snapchat so much, we have an entire directory dedicated to pop star usernames so you can find ALL your faves and experience all the fun we’re having. (You’ll thank us later.)


One of the things that makes Snapchat so different to other social networks is its sense of rawness – there’s no sneaky editing (besides a few filters!) and photos are uploaded in the moment.

Don’t get used to it, though, because EVERYTHING is changing.


‘Memories’ is a new feature on the app, which you can access by swiping up from the camera screen, that essentially acts as an archive. The in-app camera roll allows you to save photos and videos to organise, edit and then share long after they’ve been taken.

No more regret after deleting a great selfie because you thought you could take a better one – you’ll now be able to post old content to your Snapchat story.


There’s even a new private ‘for my eyes only’ section so you can hide all your embarrassing selfies and photos of 1D’s nipples. We know you have them.



So how will this affect me?

Snapchat will become less raw and more polished, resulting in it probably feeling more like Facebook and Instagram. Goodbye unedited videos and spontaneous snaps, users can now put more effort into constructing and designing their content.

It may now be easier to up your social media game and give the illusion of a ‘perfect’ life, but we’re going to miss seeing the rawness of pop star’s instantaneous snaps and feeling like they’re no different to us.


Memories rolled out in California today on Android and iOS and aims to be worldwide by the end of this month.

What do you make of these new changes? Yay or nay? Let us know @maximumpop

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Written by Nina John-Clement

Style writer, maths geek and positive viber who's madly in love with words. Also an aspiring member of the Swift squad.

Tweet me @TheNinaJC

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