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Introducing: Shawn Mendes – How Vine launched a music star


Loads of our faves have launched music careers after building a following online but we’ve never had one break out through Vine before.

Meet 15-year old singer/songwriter Shawn Mendes, who just dropped his debut single ‘Life of The Party’ and swiftly made Billboard chart history as the youngest person to have their first single debut in the Top 25. Casual.

Now let’s take a step back and review how this all happened.

Christina Aguilera be like, 'Shawn who?'

The Canadian teen started posting covers on Vine less than a year ago and was swiftly snapped up by a record label once he got a bit of buzz happening.

Here’s Shawn doing six seconds of ‘Summertime Sadness’:

Shawn continued to build his profile through social media and has to date racked up over 2.8 million followers on Vine and 1.3 million on Twitter. (And 1.4 million Instagram stalkers. Make that 1.4 million and 1.)

When he did his first public appearance in Toronto last year, 2,000 people showed up and his first headline show in Canada sold out within 24 hours – all pretty good signs that you’re well on your way to proper stardom.

Then Shawn dropped his debut single ‘Life of The Party’ and it went straight to #1 on US iTunes on the first day, selling 100,000 copies in 24 hours.

There you go. A quick timeline on how to launch a music career through Vine, brought to you by Shawn Mendes. Welcome to the club, Shawn!

Now, shall we check out the track everyone’s talking about?  Here’s the video for Shawn Mendes’ ‘Life of The Party’, which has clocked over 2.1 million views in less than a month.

Shawn’s now touring the US with Austin Mahone and The Vamps. Hope to see you here soon!

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