Last month Parade released a free download of a Tim-Powell produced track ‘Light Me Up’ which went on to get 60,000 views, thousands of downloads, radio play and the thumbs-up from MTV, Yahoo!, Popjustice and Muumuse, all without a label, bags of cash or much hope. Fair to say it was A Very Big Success. But was it a fluke? Could the band whose debut album missed the top 100 by a very wide margin, deliver *again*?
Creepy, hypnotic, rave-y, brilliant – take a listen to ‘Never Be The Same’ another track from the Tim sessions performed yesterday at Sundown Festival for the first time, and mentioned here in our Gossip Round Up. This song is a cast-iron statement of intent, positions Parade as officially Ones To Watch all over again, and is approximately 6 million times better than ‘Perfume’. Basically, everything Jess, Bianca, Lauren, Emily and Sian should have done since day 1.
We don’t know what’s going to happen to Parade over the next few months; what we do know is, they’re creating some of the best girl band pop of the last few years – and all without the resources of their contemporaries – which is not far from a miracle. Well done girls, have a Dime bar on us.