Most pop videos have one cool moment in it, some standard ‘sing into the camera’ stuff and then maybe a bit of a storyline about love or friends or a night out. You know, usual stuff. However, One Direction have gone beyond normal pop video expectations to give us one heck of an awesome little clip for new rock-pop single ‘Midnight Memories’ off their new album of the same name. Good work fellas!
The video sees Niall, Zayn, Liam, Louis and Harry journeying around London, causing more mischief than you could pull together from the Big Brother house, after jettisoning a crap house party. Invading a kebab shop and engaging in a sing-song? Check. Becoming acquainted with adorable old ladies and their scooters? Check. Taking a midnight boatride along the Thames with shots of Parliament and the London Eye before clinging to London Bridge? Er…. yeah, actually.
Overall it’s a fun, pretty cool video that’s also a big love letter to London and their UK fans. Nice to see international stardom hasn’t let you forget where you came from, 1D. Nice one.
Check out the video for ‘Midnight Memories’ below.