There’s a new One Direction fan project and it’s a big one. It’s time for #TheBalloonProject.

One Direction fans are at it again, promoting their faves in the hope to get their records to the top of the charts. With the release of ‘Made In The A.M.‘ now less than a month away, the Directioners are gearing up for their next campaign… and this one involves a hell of a lot of balloons.

Directioners around the world will be buying a shed load of balloons to scribble “Buy Made In The A.M. on iTunes” on and let go of them to help more catch word of the release.

We could tell you all about it but we’re just going to show you the campaign poster instead.


Let us know how you’re going to help #TheBalloonProject on our Twitter.

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Written by Maximum Pop!

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