What an emotional four minutes we’ve just had! All gathered around one MacBook Air, the whole team just sobbed away to Nathan Sykes’ ‘Over And Over Again’ video at MP! Towers. Seriously… it looks like we work at a tissue factory.
The idea of the new video was conceived by Nathan and directed by Frank Borin. Nathan says: “I’m so proud of this video, I’ve had the idea since the day I wrote the song so to see it come to life and now be able to share it with everyone is so exciting … It’s my favourite video I’ve ever been a part of making, I hope everyone loves it as much as I do.”
Oh we do Nathan, we do.
The video is packed with emotion and is almost as tear-jerking as ‘The Notebook’. One of his most personal tracks to date, the heartfelt ballad was written by Nathan and serves as the follow-up to his debut single ‘Kiss Me Quick’, being released November 20.
Let us know how long it took you before you were in tears on Twitter at @maximumpop.