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Kat Von D has a new Everlasting Liquid Lipstick shade coming, and it’s as edgy as you’d expect


Kat Von D’s range of makeup always pushes you a little bit out of your comfort zone with a mix of classic and super dramatic colors. Her Everlasting Liquid Lipsticks have become a cult favorite over the years, known for their longevity and ranging from a petal pink nude (‘Noble’) all the way through the spectrum to a pitch black (‘Witches’).

A photo posted by Kat Von D (@thekatvond) on

Over the weekend, Kat posted this photo on Instagram, wearing a never-before-seen dusty reddish shade of the Everlasting Liquid Lipstick. “Been testing so many NEW SHADES to add to my Everlasting Liquid Lipstick collection – and I’m madly IN LUST with this chocolate cherry red!!” she said in the caption. “I’m going to be naming this special shade “Plath” [an homage to Sylvia Plath, of course] –so get ready!”

We are so ready to add this shade to our collection of matte liquid lippies, alongside our Kylie lip kits.

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Written by Jackie Kolgraf

I'm the lead style/beauty writer & U.S. content coordinator here at Maximum Pop!, where I get to combine my love for Louis Tomlinson with his love for Adidas. I hail from Boston, and I'm obsessed with my wiener dog, nail art trends, One Direction, and perfume samples. I believe in daily pizza.

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