We have been waiting eagerly for Will.i.am to release his new album ‘#willpower’ since we first heard ‘This Is Love’ and we were even more excited when ‘Scream and Shout’ dominated the charts. Imagine our delight when we heard that the Voice mentor’s newest album will be massaging our eardrums next month. And if that wasn’t enough, his latest twitter ready single ‘#thatPOWER’, with lead vocals supplied by the Biebs himself, has debuted online over the weekend. It’s safe to say we need a new pair of pants.
As any belieber (or even non belieber) knows, it’s been a tough few weeks for the 19-year-old pop prince so it’s good to see him back where he belongs – on our iPods.
The collaboration was recorded less than a month ago, February 20th to be exact. Mr. I.Am (or is it, He.Is?) and Justin decided to record the track before the Brits whilst shoe-shopping, which sounds like a pretty busy day to us. But has all the chaos of that day resulted in a bit of a rushed job?
‘#thatPower’ is geared towards dancefloors and clubs across the nation and that is something the former BEP frontman does best. The song starts with a sample of Daft Punk’s ‘Harder’ and the ‘Beauty and the Beat’ singer delivers some captivating “Oh I’m alive“s in a pretty promising opening. The track has heavy electronic beats served with a catchy tune and Justin’s sweet vocals trickled all over it, like some form of delicious pop ice-cream sundae.
But is the track a little too similar to ‘Scream and Shout’? Or is it up there with “I gotta feeling”? Are Justin’s vocals and fan base enough to push the track up to the club classic status of Will’s past hits? Is this love? Or does it have you screaming “Baby, baby. baby, no”? We’re putting it up for the Download or Ditch vote. Closes Friday 5pm.