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Jeffree Star’s metallic liquid lipsticks are here to give Kylie’s a little healthy competition


Kylie Jenner’s cosmetics line can only rule the Internet for so long. Time for a good ol’ competitor to enter the scene.

Jeffree Star, who recently ordered one of Kylie Jenner’s famous lip glosses and called her out on the quality of her wands, is also a frontrunner in the celebrity cosmetics world. He has a highly anticipated eye shadow palette coming out, and his Velour Liquid Lipstick is a cult favorite.

Now, he’s previewing a new shade of the Velour Liquid Lipstick, and it looks a little familiar…

A video posted by Jeffree Star (@jeffreestar) on

Inspired by seeing my mother wear metallic lipsticks every day in the 90’s, I created a liquid lip version with my coveted velour formula,” Jeffree explains on Instagram. We can’t deny the shiny shade looks a heck of a lot like Kylie’s ‘Heir’.

The perfect combo. Candy Liner with Heir 🌟

A photo posted by Kylie Cosmetics (@kyliecosmetics) on

Guess a little healthy competition never hurt anybody. Jeffree’s version will be on sale this July.

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Written by Jackie Kolgraf

I’m the lead style/beauty writer & U.S. content coordinator here at Maximum Pop!, where I get to combine my love for Louis Tomlinson with his love for Adidas. I hail from Boston, and I’m obsessed with my wiener dog, nail art trends, One Direction, and perfume samples. I believe in daily pizza.

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