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Jaime King’s makeup collection for ColourPop is finally here


Actress Jaime King is collaborating with makeup brand Colour Pop to bring about a new collection called ‘Alchemy’. And just in time, too, because it has all the perfect colors you need in your cosmetics arsenal for spring.

UP CLOSE AND PERSONAL 💜💋💋💅🏻💕 Gosh, this is a dream come true! All the details and sneak peeks I have to @colourpopcult of you want to know why this was made, why it means so much to me and how blessed I am that every color I dreamed of can be made with this one kit- mix one with the other and magic happens! Everything’s belongs everywhere, for every sex, race, background, it’s just amazing. No animals hurt only love, magic and #alchemy. I have been blessed to work with the best artists in the world and to be able to create what I always knew they wanted but had to mix 5 things to create it- going into the lab with those memories- there is a great responsibility. To create that which is of the highest quality, that which @patmcgrathreal @tompecheux @stephane_marais_official #kevinaucoin @marygreenwell @wendyrowe @lucia_pieroni @gucciwestman so may artists that have not been mentioned- they are my everything, they are the true painters, they are the ones who diligently taught me in rushed spaces behind cameras hurdles around crowds in fashion shows & shoots all over the world. And @odilegilbert_official @sammcknight1 @orlandopita @sergenormant @jimmypaulhair @petersavichair @eugenesouleiman though you are hair artists it is all one. I, in awe and wonder watched every little detail of what all of you created, what you had or didn’t have at your disposal & how magic was made at no cost other than being free in your creative genius & daring in your approach to fail which always ended up brilliant. I remember Mary using black Khol liner and she mixed it with 8 hour cream to give it this slick look- and I owe the result of Knight to her because I wanted a product that she didn’t have then- so Mary, I love you, I hope you love it. Pat, Alchemy is all for you and you will know why when you try it and layer it with Knight and on its own or on top of any product. Kevin, we miss you, the contour stick is made in your memory. Wendy, the highlight stick is all you. Gucci Thames I made so you can slap that all over the cheeks, lips and eyes in a way that only you can and smudge Knight all over @therealpeterlindbergh will be happy. TBC!

A photo posted by Jaime King (@jaime_king) on

Everything looks absolutely gorgeous, and Jaime’s excitement is contageous. She says, “[It’s] literally the only collection a person would need. It was vitally important that each color looked amazing on every race and color of skin. My mantra was that if it didn’t look and make every person feel beautiful, it wasn’t Alchemy.”

It will all be available 24th March, and nothing in the range is over $30. Head over to ColourPop to grab some then!

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Written by Jackie Kolgraf

I'm the lead style/beauty writer & U.S. content coordinator here at Maximum Pop!, where I get to combine my love for Louis Tomlinson with his love for Adidas. I hail from Boston, and I'm obsessed with my wiener dog, nail art trends, One Direction, and perfume samples. I believe in daily pizza.

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