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“It’s a cool way of wearing the internet”: Our exclusive interview with Joksie Adewale, owner of Infinitee Apparel – Read now.

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Stop what you’re doing and pay attention, the next few minutes could turn you into a teen entrepreneur. Schoolgirl Joksie Adewale has gone from struggling with schoolwork due to illness, to earning bundles of cash designing stylish pop-based items of clothing for you to buy. Joksie has worked with the likes of beauty vlogger Anna Russett and Disney Channel star Teala Dunn and even achieved a worldwide Twitter trend during One Direction’s mammoth 1D Day Twitcam.

First of all, what is Infinitee Apparel?
Infinitee is pop culture, it’s a life style, it’s art and it’s also keeping up with the trends. I like to think of it as a cool way of wearing the internet.

How did you come up with the idea of Infinitee Apparel?
It never really started as an idea. My mum got into retail – I’d always been fascinated by the stuff she sells and in a way it was simply like a case of like mother, like daughter. She really inspires me. Both my parents have seen supportive of me as it’s very difficult to run a business full time whilst also being at school five days a week!

Have you always been interested in fashion?
I like to think I have been! It’s always been a low key love of mine. Most of my life so far has been focused around and centred on art, and my drawings always meant a lot to me. I had been struggling at school because of illness and it felt like the things I did to keep me happy wouldn’t get me anywhere. I constantly had people telling me that I was failing and I wasn’t good enough. I felt like I didn’t have enough training to get a job in the areas that I loved, which was mostly graphics, art and acting. I also had no clue what I was going to do with my sheer love of blogging, fashion, music (although I really can’t sing), and social media. All of these things seemed really disconnected yet somehow what I’m doing now involves all of them, apart from acting.

Was it difficult to get the initial idea of the ground?
It was difficult. I didn’t really have direction when I first started. I just threw together a couple of designs and let them float around the internet for people to see. I got feedback and then just started selling and hoping for the best!

How does the site run on a day-to-day basis?
The site is managed around the clock. We take pride in customer services. We even have a separate twitter account dedicated to customer support so if someone needs help they can always contact us. Some customers ask me why I’m awake at absurd hours tweeting or designing things. The truth is you don’t really notice the time passing when you’re doing what really makes you happy!

Are there any ways in which you would like to expand the business in the future?
Most definitely. I can’t reveal much but what I can say is that Infinitee has grown so much quicker than I had expected it to, and I can’t say thank you enough to everyone who’s supported me and the brand so far. We love new customers and have a couple of things hidden up our sleeves… so watch out 2014!

What advice would you give to budding entrepreneurs like yourself?
Go for it. Don’t let anybody stop you. If I had listened to anyone who’s ever told me I won’t amount to anything or be doing what I love right now, everything would be different. You don’t know what you can or can’t achieve unless you try.

You can visit Infinitee Apparel here.

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Written by Oliver Meakings

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