3 super-cute and affordable online shops and what to buy


It’s no secret that we love a good shopping spree. We’re always hunting out stellar fashion and beauty buys to share with you guys. Just call us Instagram 2.0 – we’re giving you THAT much fashion inspo.

This week we’d thought we’d tell you about three of our favourite online shops. They’re all super affordable and best of all completely independent.

That’s right, guys and girls. These stores aren’t associated with any of the massive high-street chains that you see on a daily basis. They’re doing things for themselves and we love their DIY ethos.

Not only is it important to support online businesses but it also means you can snap up some goodies, which are 100% unique. That’s your mum, dad and BFF’s birthdays sorted.

1. Punky Pins

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We love customising our clothes here at MP! It’s the ideal way to stand out from the crowd and inject a little bit of personality into everything you wear. That’s why we love Punky Pins so much.

The brand’s pins are incredible and mix together pop culture with bright colours and bold images.

As well as delving into all our favourite fandoms (‘Stranger Things’ and ‘Harry Potter’ to name a few) they also sell heaps of feminist pins. Our star buy is this Girls Can! pin. It’s beyond sassy.

Use POP15 on Punky Pin’s website and get 15% off all orders!

2. Kaft

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If you’re after quality clothing at an affordable price then you need to shop at Kaft.

The brand pride themselves on being unique. From the bookish Uilboek owl t-shirt to the Phoneheart G800 tee they sway away from fashion fads and trends and create super cool clothing that will ensure you look fresh at college.

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Our star buy is the Nevend Azul bag. The stitching is ridiculously strong and is incredibly durable. Need to cart 53672 books to science class on Monday? No problem.

3. The Literary Gift Company

Whilst Punky Pins delved into our love for pop culture and Kaft provided some sweet back to school threads, The Literary Gift Company is on hand for all our bookish needs.

If you’re a jewellery fanatic then you’ll fall in love with the brand’s Bookcase Necklaces and pins. They’re so quirky and will brighten up any outfit. See?

The real steal from The Literary Gift Company is this Library Card scarf, though. It’s hilarious and will ensure you never lose a book again. We’ll be checking out three, please.

Have any of our star buys caught your eye? Let us know which independent stores you love in the comments below. 

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Written by Emma Matthews

Emma is a freelance journalist at MP.

When she’s not writing articles for Maximum Pop!, you’ll find her attending gigs, geeking out over the latest beauty products and reading feminist literature. Hermione is her favourite Harry Potter character - obviously.

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