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Idris Elba’s new collection for Superdry is as urban-cool as he is


Whether you’re looking for a last-minute Christmas gift or just something to keep yourself warm this winter, we’ve found the absolute coolest celebrity fashion collab out there right now.

Idris Elba + Superdry

The Idris Elba + Superdry Collection of menswear is everything Idris: sophisticated, urban, and quintessentially British. Check out this video about the 250-piece collection (and gaze at Idris’ lovely face).

Intrigued? Here are our five favourite pieces:

IE Classic Beanie

Cotton with a hint of cashmere keeps you warm and laid back.

IE Classic Beanie
Shown in “Navy Twist”

Producer Merino Cardigan

The contrasting pop of bright blue takes a black cardigan to new levels of cool.

IE Producer Merino Cardigan
Shown in “Black”

Runner Crew Sweatshirt

One part athletic and two parts comfy with the signature “IE” brand on the pocket.

IE Runner Crew Sweatshirt
Shown in “Port”

IE Classic Crew T-shirt

Classic but not ordinary, with a uniquely “gritty” colour and cross stitch accent at the neckline.

IE Classic Crew T-shirt
Shown in “Navy Grit”

Leading Cut Collar Shirt

The fine thread tailoring and moody charcoal colour effortlessly take you to Idris-level sophistication.

IE Leading Cut Collar Shirt
Shown in “Charcoal”

Idris had a hand in designing all of the pieces, choosing deep tonal colours in the finest fabrics. “I’m passionate about clothes, and I know how men want to dress,” says Idris. “I think there’s something relatable within the line.” Well, we’re pretty sure anything that helps take us just a little bit closer to being as cool as Idris is worth a spot in our closets.


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Written by Jackie Kolgraf

I'm the lead style/beauty writer & U.S. content coordinator here at Maximum Pop!, where I get to combine my love for Louis Tomlinson with his love for Adidas. I hail from Boston, and I'm obsessed with my wiener dog, nail art trends, One Direction, and perfume samples. I believe in daily pizza.

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