If there’s one thing we pride ourselves on, it’s our knowledge of fashion. We may not be rocket scientists, but we definitely know how to pronounce the names of shops, right?
Erm, apparently not. We recently discovered that we’ve been pronouncing ASOS wrong our entire lives and we bet you have too.
😱 Say what?! How’s it pronounced?
We hear a lot of different pronunciations floating around: from ay-sos to ah-sos and even every clueless mum’s favourite, A.S.O.S.
It turns out that all of these are wrong and the correct way is in fact ace-oss. There you have it.
The more you know, eh? We did some research and discovered that there are even MORE brands we’ve been pronouncing totally wrong.
Be prepared to learn some life-changing knowledge.
How most people say it: zar-uh
How you should say it: dzah-duh
How most people say it: nyke
How you should say it: nigh-key
How most people say it: ah-DEE-duss
How you should say it: AH-dee-dass
How most people say it: burr-berry
How you should say it: burr-bur-ee
To summarise: we’ve been living one big lie this entire time.
How many of these brand names have you been pronouncing correctly? Impress us with your skills @maximumpop