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YAAAAAS! SADFACE OMFG ANGRY LOL WTF AWWW

We bet you’ve been pronouncing ASOS wrong your entire life


If there’s one thing we pride ourselves on, it’s our knowledge of fashion. We may not be rocket scientists, but we definitely know how to pronounce the names of shops, right?

lies

Erm, apparently not. We recently discovered that we’ve been pronouncing ASOS wrong our entire lives and we bet you have too.

😱 Say what?! How’s it pronounced?

We hear a lot of different pronunciations floating around: from ay-sos to ah-sos and even every clueless mum’s favourite, A.S.O.S. 

It turns out that all of these are wrong and the correct way is in fact ace-oss. There you have it.

kylie

The more you know, eh? We did some research and discovered that there are even MORE brands we’ve been pronouncing totally wrong.

Be prepared to learn some life-changing knowledge.

Zara

How most people say it: zar-uh

How you should say it: dzah-duh

nicki

Nike

How most people say it: nyke

How you should say it: nigh-key

selena

Adidas

How most people say it: ah-DEE-duss

How you should say it: AH-dee-dass

what

Burberry

How most people say it: burr-berry

How you should say it: burr-bur-ee

confused

To summarise: we’ve been living one big lie this entire time.

How many of these brand names have you been pronouncing correctly? Impress us with your skills @maximumpop

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Written by Nina John-Clement

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Style writer, maths geek and positive viber who's madly in love with words. Also an aspiring member of the Swift squad.

Tweet me @TheNinaJC