Here’s why Ed Sheeran’s ‘÷’ era could be bigger than Adele

Divide and conquer

2017 has barely begun and already there is only one name on everybody’s lips.

It’s hard not to like Ed Sheeran. He’s not a typical pop star by any means, in fact it would be fair to say that he is an anti-popstar. He isn’t fussed about the glamour, the headlines or even the awards. He just likes making music, which is why no-one can begrudge him his massive success.

Earlier today he announced that his new album will be coming out on 3rd March and, as previously speculated, be called ‘÷’.

FYI Ed designed the artwork himself. Not just a pretty face

This comes off the back of the surprise release of lead singles ‘Shape of You’ and ‘Castle on the Hill’ last week, which both shot to No.1 the download charts. Something about the reception of these two singles tells us that, just as Adele ruled 2015, 2017 is going to be the Year of Ed Sheeran.

The funky ‘Shape of You’ has already broken the Spotify record for the biggest ever one day streams with over 7.9 million, surpassing Adele’s ‘Hello’.

DAMN! That’s a lotta streams dude.

Sounds like people are giving you lots of love mate!

And by the by, Ed’s lyric videos for ‘Shape of You’ and ‘Castle on the Hill’ got over 10 million combined views in the first 24 hours after they were uploaded to YouTube and the two tracks are currently outselling the rest of the Top 20 singles on the UK charts combined.

Interestingly, Ed is now 25. Does that remind you of anyone?

Of course, Adele wasn’t 25 when she released her monster-selling collection ’25’ but there is something about that age where it seems that people reach their creative genius.

Anticipation for  ‘÷’ is sky high. Ed’s management have confirmed that the album will take the listener through a hugely personal journey, reflecting on past relationships, family memories, his musical career and his time off travelling the world in 2016.

Here is the full album tracklisting:

We’re assured that there will be a few sassy hip-hop rap tracks like ‘Don’t’, as well as the usual Ed ballads. YAS!

On a side note, we always were a fan of supermarket flowers to be honest and we always wondered why there wasn’t a song dedicated to them before.


Let us know how excited you are for this new Ed era using the comments box below.

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Written by David Farrell

David is the Head of Content at Maximum Pop!

Having studied Russian and Spanish at the University of Leeds, David moved to Moscow to work in the education sector. Upon returning to UK soil, David initially immersed himself in the wonderful world of MP! as a music writer.

Now head of all things content, David takes being a music fanboy to a whole new level, and can often be found dancing like there's nobody watching to 'Shout Out To My Ex', obsessing over Lauren Jauregui and defending Taylor Swift's honour.

David once appeared on TV in Armenia. Apparently, "it was awesome".

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