,

Here’s the truth about how Lady GaGa brought her career back from the brink of disaster

Advertisements


Remember when Lady GaGa was the first and only word in pop? When she burst onto the scene in 2009 with floor-filler ‘Just Dance’ it signalled a new dawn of GaGa where she would rule supreme for many years as the Queen of Pop. Her star grew and grew until it did what all stars eventually do… it exploded.

gaga1

When GaGa was just starting out, her crazy outfits and attention-seeking styling made her stand out from the crowd. We hadn’t seen anything like the beautiful insanity ‘Poker Face’ or  ‘Bad Romance’ before.

can__t_read_my_poker_face_by_joeleneybeaney

tumblr_lrg2aumwqd1qcscw9

But what was initially a key selling point for GaGa eventually became her downfall. When you depend on the element of surprise to sell your records you have to keep pushing the envelope with every release. To put it more simply, you have to keep shocking people and GaGa shocked us so much for so long in such an unsustainable way that the bubble was always going to burst in the end. We reached the point where nothing would shock us anymore. She had nowhere else to go and the public had become over-saturated with GaGa.

giphy

tumblr_nmqzn1jfq81ur3gd2o1_500

It’s not GaGa’s fault that she became too depending on surprising the public. It’s what we wanted, until we didn’t. She ran with this approach until the messy release of ‘ARTPOP’ which became her lowest-selling album and was a critical flop.

GaGa had also begun to suffer from other artists imitating her style. She had opened the floodgates for artists to be more inventive with their visuals and they took full advantage of their creative freedom.

11607748b8599cc66b5b5133d035751b

paloma_faith

Dare we say the world had gone a bit too GaGa? It was time to go back to basics for Mother Monster.

Following the catastrophic release of ‘ARTPOP’, GaGa didn’t put a foot wrong. She parted with her management and chose a completely different style of music for her next project, which may have not appealed to her core fanbase, but certainly showcased her versatility and strong vocals. GaGa’s curveball of a jazz album with Tony Bennett ‘Cheek to Cheek’ also saw her sounding much happier and more invested in her musical output than in her ‘ARTPOP’ days. She was re-energised.

lady-gaga-and-tony-bennett-perform-cheek-to-cheek-at-grammy-awards-2015-video

After ‘Cheek to Cheek’ she took a well-earned break out of the spotlight which turned out to be a stroke of genius. We needed a rest and she needed a rest. Like Ross and Rachel…

we_were_on_a_break

We all know that absence makes the heart grow fonder, after all.

While she took a break from releasing albums, GaGa played her cards exactly right so that we didn’t forget her (she always did have a good poker face). She expanded her brand into film, winning an Academy Award for the emotional ‘Till’ It Happens to You’ and gave a star turn in  ‘American Horror Story: Hotel’. It’s hard to think of a more appropriate TV show for GaGa.

lady-gaga-the-countess-ahs-hotel-best-moments

Suddenly we remembered why we went GaGa in the first place. Stripped of her handbags and gladrags Lady G was still just as compelling as when she first started out.  Fans begged for a new album and it wasn’t until we were almost in tears from the wait that she decided to reward us for our patience.

‘Perfect Illusion’ may not be the strongest GaGa lead single (the bar is set quite high for that), and it may not be as attention-grabbing as some of her other songs, but it is definitely a move in the right direction. She wears quite a simple outfit in the video, but it’s still fun, catchy and purely GaGa. In a recent interview with the BBC Lady GaGa said she felt like a “brand new artist” and it really does feel like it.

Now she has been all but confirmed for the ‘Super Bowl 2017’ it looks like we’re in for a lot more GaGa in the future. Are you excited? Share your opinion using the comments box below.

Vote for ‘Perfect Illusion’ to reach No.1 in the MP! Top Ten poll

mps-top-tenthe-results-1-9

 

Leave a Reply

Loading…

Comments

comments

Written by David Farrell

David is the Head of Content at Maximum Pop!

Having studied Russian and Spanish at the University of Leeds, David moved to Moscow to work in the education sector. Upon returning to UK soil, David initially immersed himself in the wonderful world of MP! as a music writer.

Now head of all things content, David takes being a music fanboy to a whole new level, and can often be found dancing like there's nobody watching to 'Shout Out To My Ex', obsessing over Lauren Jauregui and defending Taylor Swift's honour.

David once appeared on TV in Armenia. Apparently, "it was awesome".

VOTE: distinct and totally gorgeous – but which Holly Smale cover is your fave? You decide!

And the winner is… MP! Bookish Awards: It took how long for Emery Lord to write ‘When We Collided’?! plus WIN the book!