Could this be the start of the weirdest swimwear trend ever?

Just when you thought you’d seen it all, another wacky trend comes along. GUESS just revealed their new swimwear line and we promise it’s unlike anything you’ve ever seen before. Why? Because it’s only made out of denim print. Yes, really.

Taking double denim to an entirely new level, the swimwear line essentially transforms the iconic style of jeans into a bikini and we don’t know how to feel about it.

It’s VERY weird. Just take a look for yourselves:

You can get them in light wash


Or dark wash if that’s more your thing


There’s even a fancy floral option if that floats your boat


Anyone else getting serious Britney and Justin 2001 VMAs vibes?

08 Jan 2001, Los Angeles, California, USA --- Britney Spears and Justin Timberlake, arriving at the 28th annual American Music Awards, held at the Shrine Auditorium. --- Image by © Frank Trapper/Corbis

Yeah, us too.

Could this be the start of a huge new trend?


Fashion moves so fast we literally have no idea what’s going on any more.  We’re just gonna roll with it ’cause yolo and all that.

Let us know if you love or loathe the denim bikini with a tweet to @maximumpop

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Written by Nina John-Clement

Style writer, maths geek and positive viber who's madly in love with words. Also an aspiring member of the Swift squad.

Tweet me @TheNinaJC

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