A major fashion house has just announced it’s going fur free – hooray!

Today is a good day for ethical fashion lovers everywhere, as a major designer has just announced they’re taking a stand against animal cruelty by going completely fur-free. FINALLY.


Giorgio Armani, a brand previously known for its use of real fur in clothing, has pledged to stop doing so in order to become a more ethical name in the fashion industry.

Armani said in a statement today: “I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections.”

“Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”


The designer is well-loved and worn by celebs, such as Kim Kardashian, so this announcement is sure to have a powerful influence on the views and actions of both consumers and other high-end brands.

A positive step for the future of the fashion industry, for sure.

Leave a Reply




Written by Nina John-Clement

Style writer, maths geek and positive viber who's madly in love with words. Also an aspiring member of the Swift squad.

Tweet me @TheNinaJC

[g1_socials_user user="145" icon_size="28" icon_color="text"]

VOTE: Who was best dressed at the 2016 LA Fashion Awards?

Ones to watch: Serayah McNeill