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Florrie announced as new face of H&M


As you know, we LOVE Florrie here at MP! The singer, songwriter, drummer, multi-instrumentalist and producer (wow!) has been revealed as the face of the new H&M Loves Music campaign.

Following in the footsteps of previous brand ambassadors for H&M, Beyonce and Rihanna; now Florrie will be the star of the new boho inspired collection which will arrive in select stores and online at hm.com on January 22nd.

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I am so excited to be starring in the new H&M campaign! I love this campaign because it’s all about music and music is everything to me” says Florrie. “It’s a brand that I’ve always loved and have shopped. Style means something different to everyone. Music and fashion are both ways of expressing yourself creatively, and both are very personal things.”

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Florrie has released a video for ‘Too Young To Remember’ on H&M’s YouTube channel ahead of its full release on 8th of March. H&M Loves Music is a platform to showcase new up and coming musicians in support of the link between music and fashion.

Check out the super fashionable and cute video for ‘Too Young To Remember’

Florries fanbase is growing super fast and shes even been touring the world! She also performed on the Amity Fest tour last October with superstar YouTubers, including Zoella, Alfie Deyes and Joe Sugg.

Florries brand new single ‘Too Young To Remember’ is out March 8th and make sure to catch her live at The Borderline on 29th of January!

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