Ellie Goulding is the face of Pantene’s new #StrongIsBeautiful campaign

Pop star and mega babe Ellie Goulding has teamed up with Pantene for their latest campaign – and we’re loving the positive message behind it.


Pantene’s ‘Strong Is Beautiful’ campaign is all about feeling confident and spreading the message that anything is possible to achieve. We think Ellie makes the perfect spokeswoman! Whether she’s hitting the gym or selling out stadiums, she definitely embodies strength and beauty.

“When you’re strong on the inside, you can push yourself to your limits. Strength is about standing up after falling down, it’s about bending but not breaking. It’s as true for your hair as it is in life: strong hair can handle anything.”


Ellie is behind the campaign so much that she’s even admitted to only ever using high-end hair products until being introduced to Pantene – but claims there’s no going back now.

“I put my hair through a lot of heat styling and colouring, especially when I’m touring. PANTENE PRO-V is my ultimate hair saviour as it keeps my hair strong and at its most beautiful.”

If it’s good enough for Ellie, it’s good enough for us.


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Written by Nina John-Clement

Style writer, maths geek and positive viber who's madly in love with words. Also an aspiring member of the Swift squad.

Tweet me @TheNinaJC

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