Ed Sheeran has teamed up with Beats by Dre and debuted a clip of the studio version of his bitter kiss-off track ‘Don’t’ in the process. Hurrah.
The ad sees Ed moping around his hotel room sporting some snazzy new Beats Solo 2 headphones before deciding to record a new song to keep him busy. The set up echoes the ugly break up story behind the song where Ed claims a mysterious ex lady friend cheated on him with another famous face while they were all in the same hotel together. Ooh-er. It just goes to show though that getting your heart broken can always fuel a good pop song.
Check out the moody advert below and see what you think!