One Direction’s ‘Drag Me Down’ came out on 31 July 2015, not even three weeks ago, and smashed about a million records on its way to the top of the charts. They are already performing the song live on tour, it’s playing on radio stations everywhere, and listeners are streaming it like mad on Spotify—more than 4.75 million times on release day alone. But one very big thing is still missing.
Where’s the music video?
We know it’s been filmed. #DragMeDownDay trended on Twitter when photos of the boys filming at the NASA Space Center in Houston, Texas emerged. (Which had nothing to do with the recent footage of Louis Tomlinson in a spacesuit from their Between Us fragrance commercial shoot.) But we’re still sitting here, charging our phones, laptops, desktops, and tablets in preparation of breaking the Vevo record. Where’s the music video?
— Vevo (@Vevo) August 7, 2015
Music videos have become a bigger part of selling music than ever. To launch her single ‘Bad Blood’ with a bang, Taylor Swift premiered the music video at the start of the 2015 Billboard Music Awards, successfully creating massive hype around the song. This got us thinking about the MTV Video Music Awards, which will be live on Sunday 30 August at Microsoft Theatre in Los Angeles, California. Lee Lodge, One Direction’s art director for their On The Road Again Tour, posted these four photos on Instagram.
Is it possible that he’s hinting to us that the boys will be in attendance at the VMAs—or even better, that the ‘Drag Me Down’ video will drop then, too? The boys aren’t nominated for any awards that day, and we highly doubt the winners of the night will take home Harry, Niall, Liam, or Louis busts as trophies, so what is Lee trying to tell us? He has a good track record, always letting us know through lyrical Instagram posts when One Direction is adding a new song to the setlist, so it’s safe to say they’ll have some sort of involvement with the VMAs.
A music video drop during such a hugely watched, live television event could be massive for the band and the song. We just hope the whole video doesn’t consist of Louis smashing his nose on a space helmet.
Well, that would make an awfully cute video…