Dear Playboy, please don’t hijack #NakedIsNormal to promote unrealistic female body standards

It’s time to cut the bullshit

The human body is a beautiful thing.

We should all be proud of our bodies and accept that there is nothing wrong with how we were made.

Society has moved on tremendously in the past few years to champion movements like FreetheNipple, which promotes gender equality, empowerment and freedom and has garnered the support of high profile public figures like Cara Delevigne and Scout Willis.

The ‘Free the Nipple’ movement reached its peak in summer last year when people were taking to social media to express their disgust at the injustice and hypocrisy that society had shown towards women. During this time the hashtag #nakedisnormal was used prominently to promote the cause.

Videos like the one above try to destigmatise the negative attitude towards nudity which unfortunately is still widespread today. Part of the point of the movement was to recognise that society has a hypocritical attitude towards real people with normal bodies.

We are constantly bombarded by photoshopped images which perpetuate unrealistic body standards and lower self-esteem. Even those who are perceived to have a perfect body share the same insecurities as those who do not confirm to society’s perception of beauty.

And that’s why it’s infuriating to hear that Playboy magazine, who famously banned nudity from its pages a year ago with the claim that this type of content had become redundant in the internet porn era, is now bringing back nude models. And to make matters worse, they are also hijacking the female empowerment hashtag #nakedisnormal to justify the decision.

What Playboy has done is to warp the #NakedisNormal hashtag from its original meaning to celebrate all shapes and sizes to justify showing images of naked, photoshopped young women in order to sell subscriptions. This bastardisation of #NakedisNormal actually goes directly against the ethos of the hashtag.

People are attacking Selena for photoshopping her latest selfie

Mixers are calling out Jesy Nelson for being photoshopped in the ‘Touch’ music video

Let’s cut the bullshit, what’s happened here is that the “no nudes” move has obviously not had the desired positive effect on sales Playboy had hoped for, so they have fished around for some way to turn this failing into an empowering pro-feminist statement.

Playboy’s original decision to ban naked models had nothing to do with moral outrage at the lack of female equality, it was a marketing move designed to boost circulation and attract more mainstream advertisers to the 63-year old publication whose sales had been caught in a downward spiral.

Fine time to change your tune.

This decision has come after Cooper Hefner, son of infamous Playboy founder, Hugh Hefner, was named as chief creative officer last October. On Monday he tweeted this as his justification for the return to nudity:

You’re damn right. Nudity isn’t a problem, but the way Playboy portrays it is. Please leave the #NakedIsNormal hashtag out of it in future.

Do you agree with Playboy’s decision to return to nudity? Let us know your opinion on the subject using the comments box below.

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Written by David Farrell

David is the Head of Content at Maximum Pop!

Having studied Russian and Spanish at the University of Leeds, David moved to Moscow to work in the education sector. Upon returning to UK soil, David initially immersed himself in the wonderful world of MP! as a music writer.

Now head of all things content, David takes being a music fanboy to a whole new level, and can often be found dancing like there's nobody watching to 'Shout Out To My Ex', obsessing over Lauren Jauregui and defending Taylor Swift's honour.

David once appeared on TV in Armenia. Apparently, "it was awesome".

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