No, your bleary morning eyes are not deceiving you, you absolutely read the headline right. Nation’s Sweetheart, X Factor judge and Official Charts Company record holder Cheryl Fernandez-Versini is the new face of Greggs.
The former Girls Aloud star is teaming up with the high street bakers to launch a brand new chocolate bar, with 5p of each sale going to the charity that Mrs Fernandez-Versini launched at the start of the year – Cheryl’s Trust.
Help charity by eating chocolate? Count us in!
Cheryl’s Trust, set up alongside The Prince’s Trust, vows to raise £2million to help troubled young people in the North East of England get their lives back on track.
“It’s great to have Greggs on board supporting The Trust and helping to give back to the North East, it really is a project that is close to my heart,” Cheryl says. “It was lots of fun developing a special treat with Greggs, it was important for me to have something that I enjoy and I’m sure everyone else will love the Greggs Belgian Chocolate Crunch Bar too!”
Cheryl and Greggs’ Belgian Chocolate Crunch Bar will be available from September 8 for a limited run of eight weeks only.