The one X Factor finalist we thought would never make it big, Cher Lloyd proved us wrong with her surprisingly good debut album last year and has only gone and made it big in America following in the footsteps of One Direction, Ellie Goulding and The Wanted – with a repackaged version of that LP finding itself inside the Top 10 this week.
Cher’s new single from that album – ‘Oath’ – is a brilliantly catchy ditty, instantly at home with the foot-tapping highlights on the album and arguably features some of her best vocals, particularly as she’s not hollering about running beats or being aggressive. Cher is promising unending love and solid devotion to her BFF, something that suits her as the bubbly, infectious beats and production combine with her improving vocals to make something unexpectedly sweet.
Even newcomer Becky G’s contribution to the song is well-handled, slotting in well alongside the tune which reeks of ‘late summer anthem’ and will probably end up with a ‘90210’-inspired video down the line (not that we’re complaining!).
Listen to ‘Oath’ below:
Our advice? When it finally hits UK shores, download all the way.