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Bodyform’s newest period ad has everyone talking for the most bizarre reason


When it comes to talking about periods, we’re usually pretty pants. Given the fact that menstruation is quite literally THE MOST NATURAL THING IN THE WORLD, it seems pretty ridiculous that, in 2016, it’s still a taboo subject.

Thankfully though,  an increasing number of individuals and companies are fighting to end the stigma attached to periods. Earlier this year, Bodyform made history when they were the first sanitary towel provider to feature blood in an advert…shocker.

It seems crazy to think that, in the past, period-focused companies considered blood FAR too inappropriate to be featured ads. But that’s nothing, because, aside from blood, they’ve also avoided using sanitary pads in any of their adverts.

Yep, we feel your pain.

But it looks like Bodyform have come to the rescue once again, as their new ad features an actual, REAL LIFE SANITARY PAD.

And here it is, in all its full glory…

Image Source: YouTube/BodyForm
Image Source: YouTube/Bodyform

Nothing weird to see there. We don’t understand what all of the fuss was about.

In the advert, we see a trapeze artist preparing for an awe-inspiring show. Because said trapeze artist is on her period, she lines her pants with a Bodyform pad to protect herself from leaks while performing gravity-defying stunts.

It’s a pretty cool advert, and we think it’s definitely proved that sanitary pads are nothing to be scared of. Here’s hoping other companies will follow suit, and have the courage to showcase the product they’re all so desperate for us to buy.

What do you think of the ad? Are you a fan, or do you think it could be more realistic? Let us know your thoughts by tweeting us @maximumpop.

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Written by Rachel Ellen Pugh

Rachel is the publisher at Maximum Pop! Having graduated from The University of Manchester with a BA in English Literature, Drama & Film, Rachel started her media career working in several different start-ups and newsrooms.

Rachel joined MP! after seeing the opportunity to build the site's social channels, and now likes to shout about them wherever possible.

When she's not managing all things MP!, Rachel can be found chasing strangers' dogs for attention, annoying the rest of the team with Ru Paul GIFs, and attempting to become the Mary Berry she knows she is. And failing.

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