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MP! Style chats to The Lovecats Inc about Gigi Hadid, toning your style down and creating your own voice


Here at MP! Style, we love keeping up with the latest fashion bloggers and constantly find ourselves inspired by their style and passion. We spoke to Helen from thelovecatsinc.com about her experience as a successful style blogger, and here’s what she had to say.reiss-alba-pink-fur-coat-leather-skinny-jeans-michael-kors-burgundy-selma-bag-aquazzura-christy-flat-shoes-4

Blogging has become increasingly popular over the years. What made you first want to start a blog?

I started my blog alongside my journalism degree as I didn’t get to write about style or beauty so needed a bit of an outlet. I used to read a lot of blogs so thought it would be great to start my own – four years later, I’m still posting pretty much every day!

Can you tell us about your personal style? Where do you get your fashion inspiration from?

My style used to be crazy, a mash up of prints and styles and my wardrobe was bursting at the seams as I used to buy absolutely everything! But, over the past year I’ve totally toned it down, picking key pieces that all go together. I stick to shades of white, grey, black and navy and mix in more trend colours or prints depending on the season! I stick to high end for my accessories and shoes, spend more on coats and denim, and go for high street for dresses, tops, jumpers and tees. My inspiration tends to come from other bloggers and models off duty!cos-coat-gucci-loafers-warehouse-striped-jumper-chloe-drew-grey-outfit-1

What’s the one item in your wardrobe that you can’t live without?

Probably my new Chloe bag as it’s just so beautiful and goes with everything!

What spring fashion trend are you most looking forward to?

I’m really loving the light grey and soft pink tones that are out at the moment – I’ve bought three light pink items in the past week alone!all-saints-ember-nesi-coat-chloe-drew-bag-motty-grey-small-isabel-marant-dicker-2

We love pop stars here at MP! Who’s your celebrity style icon and why?

I really love Gigi Hadid at the moment – she looks perfect in everything!

Finally, what advice do you have for aspiring bloggers?

Definitely put as much of ‘you’ as you can into your blog. Create your own style, tone of voice and aesthetic and keep at it! No one goes from 1 reader to 1000 readers overnight – it takes work but it’s so worth it!

Catch up with Helen on Twitter, Instagram and her blog!


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Written by Nina John-Clement

Style writer, maths geek and positive viber who's madly in love with words. Also an aspiring member of the Swift squad.

Tweet me @TheNinaJC

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