What kind of message is Beth Ditto’s pro-fat campaign ACTUALLY sending?

Punk qween, style guru and promoter of body positive attitudes, Beth Ditto, has come under some serious scrutiny for her most recent campaign.


Without a doubt her latest clothing line is DA BOMB and we want to own every single piece. But her pro-fat stance has ruffled more than a few feathers. The Guardian ran a piece just yesterday which was supposed to be focusing on Beth’s new clothing line, her quirky sense of style and how she feels about “plus-sized” lingo.

You can read the full thing here. And it’s all great. Until you scroll down to the comments where people are quick to say how they really feel.


So, here’s what people seem to be having the most issues with. Beth Ditto likes the word fat, saying “I much prefer it to ‘curvy’. I’m not a road, I’m a human.”

Well exactly!

And then she goes on to say how she wants to reclaim the word “flattering” and that “no one should be afraid to take up space.”

On the whole it’s a very upbeat, punky, be who you are message.

But then comments like this happen:


Let’s just take away a part of that which might be the most important: Is someone plus-sized (and potentially putting their health at risk because of it) a good role model for young people?

Surely as long as they are happy in their own skin, that’s all that matters, and that’s the best message you can possibly send out to young people? Beth is a strong, successful person, in more than one discipline too. That can’t be a bad thing to aspire to.

Naturally the trolls are out to play on Twitter:

However you may feel about plus-sized role models, this kind of fat shaming behaviour is NOT cool. And in case you’re curious this is the the BADASS photo they’re trollin’ over:

Photograph: Hanna Moon
Photograph: Hanna Moon

Further comments on the article include this:

“The Guardian and its misguided campaign attempting to normalise obesity is contributing to poor health outcomes and is not solving it.”

Which line should we actually be walking? The one where we promote health and well-being through diet and fitness, or one where we say as long as your MENTAL health is in a good place what else matters?


Over to you: How do you feel about Beth Ditto’s “pro-fat” standpoint? Can “fat” ever be a good word?

Let us know in the comments below.

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Written by Sarah Clare

Sarah is the Lead Writer and Design Queen here at Maximum Pop! Sarah holds an MA in Professional Writing from Falmouth University, and a BA in Creative Writing with English Literature from Marjon (BIG UP THE MARJON MASSIVE!). Sarah joined MP! after seeing an advertisement for writers on Instagram – because where else would a design master find their dream job?

Sarah is currently working on an expose on Draco Malfoy in her spare time. But not if his father hears about it.

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