7 sustainable and eco-friendly fashion brands that are giving some proper LOVIN’ to the planet


There’s no denying that a lot of us LOVE shopping. Nothing quite beats the thrill of picking up a brand new buy, does it?

But how often do we think about damage that purchasing might have on the planet? Probably not enough, if we’re honest*.

*We’re def not shaming you, btw. Lock us up and throw away the key because we’re just as guilty – NAT COOL.


Earlier this week, Emma Watson created a brand new Instagram account that highlights the importance of sustainable fashion, and it is BRILLIANT!

Check it out:

Bonjour Paris! Coat is from @stellamccartney, the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Tee by @boodywear, a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Bespoke beret by @maisonmichel made with organic cotton. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves

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The account follows Emma during the ‘Beauty and the Beast‘ press tour and features daily photos of her outfits. They’re all so gorgeous. SLAY, GIRL, SLAY!

Looks aside, the aim of the account is to introduce followers to more echo-friendly buys – as opposed to the ‘fast fashion’ they may be used to. If you ask us, that’s a pretty worthwhile cause.

Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop – London. Did you know in the French version of the film, Cogsworth is called Big Ben? And Philippe is called Philbert?! 🇫🇷🌹 Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal® fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. Socks by @boodywear, a brand that produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Faux leather jacket and dress by @stellamccartney Boots by @goodguysdontwearleather. The brand doesn’t use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe making industry of the region. Jewellery by @allbluesofficial, who are based in Stockholm and handcraft every piece in their local, third-generation foundry. Fashion info verified by @ecoage #ecoloves Concealer by @rmsbeauty which is formulated with raw, food-grade and organic ingredients in their natural state. Red pomegranate cheek and lip stain by @thebodyshop, who campaign to ‘Enrich Not Exploit’ by protecting endangered habitats from intensive farming expansion, bronzer by @vitaliberata who have developed a collection of tanning products free from parabens, alcohol and that spray tan smell. Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc. Brown eye pencil by @honest_beauty who champion fair labour and human rights with their Health & Sustainability Standards. Lip balm from @tataharper who formulate and manufacture their natural and organic products from their farm in Vermont. Eyebrow gel by @janeiredale which is certified cruelty-free and eyebrow pencil by @alimapure who make their products in a diverse range of colours to suit all skin tones and offset 100% of their corporate carbon emissions. Beauty product info verified by @contentbeauty

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Emma’s sharing her favourite clothing companies that are committed to ‘The Four Rs’ – reducing, repairing, reusing and recycling), as well as footwear brands that don’t use any animal products in their products..

Forty interviews in London, done! So much fun with @thatdanstevens 🌹 The Press Tour also supports smaller independent brands we find along the way. Bustier and trousers by @carmenmarch_official, a female Spanish designer. @burberry pumps handmade in Italy with organic silk #30wears Earrings are from @catbirdnyc, whose pieces are handmade in Brooklyn. Ring by @allbluesofficial, a Stockholm based jewellery studio. Every piece is handcrafted in a local, third-generation foundry. Fashion info verified by @ecoage #ecoloves Skin and lips are @inikaorganic, an Australian make-up brand that is certified organic, vegan, cruelty-free and halal. The products used are Organic Liquid Foundation, Lip Liner in Moroccan Rose and Organic Lip & Cheek Cream in Rosehip. Eyes are @iliabeauty Pure Eye Liner, formulated from 100% natural dyes and without silicones (a key ingredient of most mainstream make-up), and @thebodyshop Lash Hero Mascara which uses fair-traded shea butter. Finishing powder is also from Ilia and contains organic aloe barbadensis leaf powder to keep the skin looking naturally dewy rather than overly matte. Beauty brands verified by @contentbeauty

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She doesn’t just mention sustainable fashion brands either. Beauty is ALSO included – YAS!

A few of Emma’s favourites include RMS Beauty, who use organic ingredients in their natural state, as well as MP! favourite The Body Shop.

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We love Emma’s new Instagram so much, it’s encouraged us to hunt out some other sustainable fashion brands for you all to enjoy.

Have a look, see what you think, and let us know what you’ll be nabbing ASAP.

1. Gather & See

Gather & See is the mother of all ethical fashion. The website showcases carefully curated collections from sustainable designers around the globe.

It’s the ideal place to start when it comes to hunting down organic pieces that are good for the environment.

Plus that jumpsuit is giving us major *heart eyes*.

2. ASOS Made in Kenya

ASOS Made in Kenya collection is fantastic, and it’s all SUPER cute. Just check out those drawings!

The collection was born when ASOS teamed up with SOKO Kenya, as well as local schools and communities, and everything is made under fair-trade principles.

What a fab concept.

3. Warby Parker

If you’re after some new specs, head to Warby Parker. For every pair purchased the company will donate another to someone in need.

They also work with nonprofits that help train men and women in developing countries to give basic eye tests.


4. Della

Everything Della sell is made from authentic textiles from around the globe. They’re a woman-owned and woman-run business and work directly with a community in West Africa to help provide jobs, education and skills training to their employees.

5. Matt & Nat

So, Matt & Nat are super popular with fashion bloggers and it’s easy to see why. The name of the brand stands for MAT(T)ERIAL + NATURE. Genius, hey?

Everything is 100% vegan and made from environmentally friendly materials.They also encourage upcycling.

6. H&M Conscious Collection

H&M are known for their brilliant Conscious Collection. It uses material that are organic and support sustainability.

The store also encourage you to recycle. If you bring a bag of clothing into them for recycling, they’ll give you a £5 store voucher.



Get ready for spring, with something pretty in pink. 🌷 #TOMSshoes #TOMSbags

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One of the biggest brands known for their charity work is TOMS. They give the gift of safe water, sight, water and so much more.

Let us know your favourite sustainable fashion brands in the comments below.

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Written by Emma Matthews

Emma is a freelance journalist at MP.

When she’s not writing articles for Maximum Pop!, you’ll find her attending gigs, geeking out over the latest beauty products and reading feminist literature. Hermione is her favourite Harry Potter character - obviously.

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